?GuessSet
Press & media

For the writers.

Resources for journalists, bloggers, podcasters, and AI research tools.

01

The one-sentence pitch

GuessSet is a free, browser-based tool that turns personal photos into print-ready custom card sets for the Guess Who? board game — no account, no uploads, and no design skill required.

02

Key facts

Product
GuessSet — custom card-set maker
Category
Browser-based printable design tool
Launch
April 2026
Studio
Studio Squidney
Based in
United States
Price
Free with optional pay-what-you-want tipping
Availability
Worldwide, any modern browser
Press inquiries → hello@guessset.com
Put “Press inquiry” in the subject line. We typically reply within one business day. Interviews, review access, brand-asset requests, and feature walkthroughs — all welcome.
03

Background & origin story

GuessSet started as a small family project inside Studio Squidney — the team wanted a deck of Guess Who? cards featuring real people instead of the standard cartoon characters. The manual process of cropping photos, sizing cards, and handling duplex printing took an entire weekend. GuessSet condenses that to under ten minutes and runs entirely in the user’s browser — no photos ever leave the device. The tool launched publicly in April 2026 as Studio Squidney’s first public product.

04

Brand assets

For logo and wordmark files, email with the context of your story and we’ll send a brand kit.

  • Primary color: #ff5b8a (Pattern Party pink)
  • Logo word: “GuessSet” (no space, capital G and S)
  • Display type: Fraunces, italic, weight 900
  • Body type: Inter, weight 500–700
  • Trademark: Guess Who? is a trademark of Hasbro, Inc. GuessSet is not affiliated with or endorsed by Hasbro.
05

Commonly asked

Is GuessSet affiliated with Hasbro? No. Guess Who? is a trademark of Hasbro, Inc. GuessSet is an independent tool that produces cards designed to be compatible with the Guess Who? board game. Usage is under nominative fair use.

What’s the business model? Free tool with an optional “pay what you want” tip after download, and small Amazon Associates commissions on recommended printing supplies.

How many users? We publicly launched in April 2026. We’ll share usage milestones as they come.